Mpls / St. Paul Magazine | North Awards Feature

June 13, 2017 in Editorial

This past January, I photographed some portraits for Mpls / St. Paul Magazine's Made in the North story. It featured stories and profiles on the makers behind some of our favorite handcrafted food and products!

What I love about photographing stories like this is learning so much about the people behind the goods. There is so much thought, time and intention behind each of these businesses - it's inspiring. For this article we meet Tim Shore of Shoreboards, Jim Sannerud of J. Sannerud Studios, Mike Phillips of Red Table Meat Co. and Danielle Sakry of Danielle Sakry handbags.

Below are some of my favorite images from this feature - and you can read all about it here.

PLATE Magazine x SURLY

May 17, 2017 in Editorial

A recent feature we collaborated on with PLATE Magazine is out! It incorporates some of our favorite people behind the magic at Surly - both the Brewer's Table and the Brewery! Photographing food is obviously a big part of what I do, but I more enjoy the people behind it. For this shoot, we were able to focus on Jerrod, Ben and Jorge for this article and it was an absolute blast - and they let me put them in some rad light!

Some Recent Portraits //

April 18, 2017 in Portrait, Editorial

I've been pretty busy lately - and happily so. We have some really wonderful projects that are coming up. I was going through my archives the other day and I realized that there is SO much work from the last year that I would love to share.

For starters, I have really been loving many of the portraits that have been created this past year. I have the chance to photography so many truly amazing people and I wanted to take a moment to show you some of my favorite images.

LOVEe

*Alex Roberts, Lucas Rosenbrook and Mätti Sprague of Restaurant ALMA*

*Gavin Kaysen of Spoon & Stable and Bellecour*

*Adam Eaton and Laurel Elm of Saint Dinette*

*Steven Brown of Tilia and St. Genevieve*

The Restaurant Project

February 20, 2017 in Commercial, Editorial

I want to take a moment and introduce you all to The Restaurant Project.

It is an idea that struck me a couple of years ago (and frankly an idea that wouldn't go away). I actually tried to push it away, but the idea was persistent; it challenged me and so I listened. For the last year and a half, I have been working to develop the structure, concept and creativity behind this business and I am so happy I did.

I started The Restaurant Project because I believe it is time for a shift. Imagery, video and self marketing have never been more important. Many people are doing parts of what we do, but we want joining The Restaurant Project to be different. Essentially, I am asking restauranteurs to rethink the way that they have ever spent their marketing dollars before. A bold statement? Yes, but someone has to make it. I think it is time for restaurants to invest in themselves. So what's included in the investment? So many beautiful things.

"So, you like take food photos and video for social media, right?" -- Wrong.

Let's break it down:

The Restaurant Project offers an easy, one button solution for restaurants to tell their stories. Through Photography, Videography and Strategy, we provide a steady stream of gorgeous content and then empower you to use this content in a big way.

First, our clients will own full licensing rights to all of the photo and video work we create for them. Did you get that? Unlimited licensing rights. We want our clients to be able to use their content freely - for websites, social, press opportunities and beyond. We offer Monthly + Quarterly subscription services to keep your work fresh! When it comes to photographers, we have the best (award-winning in fact).

Secondly, we want to educate and empower our clients. You have all of this beautiful content, so let's talk about how to use it best. I teamed up with Annie D'Souza to be our strategist and I can't begin to tell you how damn perfect she is. Annie is a leader. She is experienced and has an approach to building communities and connecting with people that is inspiring. Do you feel a little overwhelmed with exactly how to use Instagram these days? Great, we can help you with that. Does your PR team want to develop a more helpful strategy for your marketing plan? We've got you.

Lastly, we want to look towards the future. Video is proving to drive action and putting video on your website alone increases conversion by 80%. Eighty Percent. That's huge. Lauren Schneck is leading video for The Restaurant Project and she is amazing. Her background in reality tv lends a very authentic, yet refined approach to video that translates perfectly to food and the kitchen.

View more Videos!

I have lofty goals for The Restaurant Project. I know it's bold and I know it's not cheap, but I also know it is a game changer. It's an opportunity for better work and better connection with not only your guests, but also the media. It's the chance to grow from within and tell your own story.

Can you still hire me outside of The Restaurant Project?

Of course. It's business as usual for eliesajohnson.com for our editorial and private client work, but this new project is an extension of our services. I hired the best to implement video and education sessions for our restaurant clients, so your team can be empowered to work better for your business.

Without further adieu, I would love to introduce you to The Restaurant Project:

Website: therestaurantproject.co

Instagram: @the_restaurant_project

LOVEe

Mpls / St. Paul Magazine // Citizen Style

December 27, 2016 in Editorial, Portrait

For the September issue of Mpls / St. Paul magazine, I was asked to photograph a set of portraits for their fall fashion story. It turns out that I had a connection to all of the people, which made photographing this all the more special.

When it comes to photographing real people in a 'fashion' sense - I love to still make it feel real. I wanted the portraits to be authentic to who our subjects were and why they had been chosen to highlight their personal style.

I wanted to share some of my favorite outtakes and behind the scenes from this shoot, because the energy with all of our subjects was absolutely amazing! A big thank you to Betsey Kershaw, Kimberly Ferguson, Linda Kaysen and Paul Buttenhoff for all the great moments! You can check out the full story here.

Behind the Scenes//

ELIESA JOHNSON // New Brand Identity!

September 16, 2016 in LOVEe

Brand identity work by Dschwen

I am super excited to share the new identities of all of our companies! This is our eleventh year of business and as our work and businesses grow and become more refined, so do our brands. Last year, we took on the big project of updating all of our websites and this year brought along the next phase of that project, which was to unify all of the brands. We worked with the brilliant mind of David Schwen of Dschwen to bring this all together and I am SO happy with how it turned out! Each company still has it's own individual presence, while still feeling cohesive with all we do here in the studio.

The new logo for ELIESA JOHNSON was inspired by how I sign my prints. The old logo was my full signature, but how I really sign my work is simply with an 'e'. I love the simplicity of the logo and can't wait to roll our more design elements and portfolio books with this! You'll also notice that we have new fonts, which are easier to read on the site!