Fashion

Tara LaTour // Juxtapose // 2014 Collection

Every year, I am so grateful to be invited back to photograph the newest collection by bridal designer Tara LaTour. Tara and I have a beautiful working relationship and friendship, and I remember last year when we were at Bridal Market, she was already planning this year's designs. For this past year, she stuck to her vision and her 2014 collection has stayed true to her brand's roots, while pushing the limits in the details. The dresses have elements of fringe, separate pieces, and cropped tops, which is something I just adore for the world of Bridal. A few of her dresses, in my opinion, are also red-carpet-worthy. As usual, Tara included her classic ombre and color dyes to the line. On a personal note, I am totally and completely honored to have a dress named after me!!! This is one of those moments in life where I am completely humbled that she felt a dress was inspired by my personality. That is truly amazing.

For this year's look book, we went into the studio for a more editorial and monotone look to the images. Amber Rose gave her talent to the hair and makeup - and even went so far as to give our model hombre hair, which I absolutely love and think it fits the Tara LaTour brand absolutely perfectly. Each year, Tara and her team put their heart and soul into creating this work, and it is such a wonderful thing to be a part of. I am currently sitting in NYC in the midst of Bridal Fashion Week, where Tara is debuting this collection. I felt it was the most fitting time to share it all with you as well!

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Of course, a shoot like this would not be complete without some fun behind-the-scene images! Thank you so much to our entire team for all of your amazing work!

 

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MAGDALENA//

I love personal work, test shoots and collaborating with other fabulous artists. A few years ago, I struck gold with a NAHA submission and learned a TON about the hair & makeup industry, along with what-it-takes to submit to this prestigious competition. NAHA stands for the North American Hair Association and the awards they give out are like the 'Grammys' of the hair+ makeup industry. When Amber Rose approached me about wanting to submit, I was absolutely 100% in. This girl had her concept down to be a dark, high fashion shoot, and incorporating certain accessories - bones, long, creepy nails, a nun wimple and veil - you know, the usual. We brought in the fabulous designer + art director, Liz Gardner, to help us with the layout and along with clothes from Emma Berg and Cliche, the team was complete. Julie Lam assisted Amber Rose with the hair + makeup and Agnes Xiong was our model. We are all incredibly busy people, so this shoot had to happen in our 'off' hours. I think we wrapped close to midnight or 1am? Either way, totally worth it. We actually didn't make the cut to be finalists in this competition, but I am a believer in submitting to competitions, whether you win or lose - the work is always a win.  EliesaJohson0001

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MidNorth Mercantile // Winter 2012

Look books seem to be my jam lately, and I couldn't be happier about it! When it comes to my job, I love working on the 'big' picture. I have learned over the last couple of years that my passion really lies in telling stories and when it comes to working with start-up-companies or re-brands, I have the opportunity to help visually shape a brand. Now, with this comes great responsibility to convey the right message and also to inspire consumers to want to know more and be a part of the company. I love this challenge. I love wrapping my head around the company, its vision and creating work that reflects that! MidNorth Mercantile is a new menswear shop opening up it's first shop in Minneapolis in a few weeks! MidNorth was founded by 'Mustache Mike', who is a barber in town and also has a great passion for finding hidden vintage gems. You name it - clothes, bags, shoes, furniture - the man has curated a serious inventory of some amazing finds. MidNorth Mercantile will be a fusion of both of his worlds. Come in a get a great barber cut, along with spending some time shopping the racks of vintage finds. I've always loved what this company has in stock and when I saw the boys at Northern Grade this year, I decided that I simply had to photograph their fall collection. Thankfully, they believed in my vision just as much, and our shoot together was absolute magic! It was the perfectly overcast day, which allowed for a bit of an eery mood and some nice even light. I want to give a special thank you to our entire crew, who not only made this fun, but absolutely gorgeous. I love photographing menswear, enough said.

 

Tara LaTour // 2013 Collection

I am currently blogging from New York City and I'm here for Bridal Fashion Week, also known as Bridal Market. I felt like this was the perfect time to release images from our shoot with Tara LaTour for her 2013 Collection. A few weeks ago, we brought together one amazing team to bring the story of her dresses to life and it really was a magical shoot! Tara's latest collection is based off of  the children's book Where the Wild Things Are, so we wanted the shoot to reflect a sense of playfulness, wonder, and a little bit of solitude. Not only did we shoot the lifestyle portion of her look book this day, but we also brought along a portable studio to photograph all of her gowns in a studio environment as well. We had 14 dresses and one day. It was a race against the sun, but in the end, we timed it perfectly! Of course, a shoot like this can only happen with an amazing crew! Thank you SO much to the following people...

CREDITS//

Designer: Tara LaTour

Photography: Eliesa Johnson

Talent: Olga - Wehmann Models and Talent

Hair & Makeup: Amber Brenke

Jewelry: Sheer Addiction

Production: Brenda, Rick Lindemeier & Tara LaTour interns

Assistants: Paul Vincent and Sarah Hrudka

 

 

 

 

And just for fun...here are some behind-the-scene photos from our shoot!

 

 

Jason Wu for Target RED Magazine //

The images have been released for the shoot I did for Target RED Magazine, which is Target's internal editorial. This issue featured real-life Target team members showing off Jason Wu's super-popular line! I was incredible grateful to be a part of this shoot, which was my first time collaborating with the people over at Little & Co. and Viet Do, who is a great designer and freelance art director. As always, a project like this doesn't come together without a small army of people, so I would love to give credit to our entire team:

CREATIVE TEAM//

Photographer: Eliesa Johnson

Producer: Conor Lawrence

Design, Processing & Layout: Little & Co.

First Assistant: Bryce Bordenkecher

Second Assistant: Sara Montour

Digital Tech: Liz Hardt

Laydown Photographer: Larry Callahan

Laydown Digital Tech: Josh Syx

Laydown Stylist: Lynn Ostrowski

Stylist: Erick DeLeon

Hair & Makeup: Amber Brenke

 

 

Ceci Style // Art Deco

Every Tuesday, Ceci New York comes out with an online editorial called Ceci Style. I've blogged about these installments quite a bit, but I just had to share the latest cover I photographed with you all!

Ceci is a stunning woman, no doubt about it, but these covers go way beyond just making her look good. All of Ceci's covers revolve around an invitation she has designed for a client, the client's event and all of the inspiration that was pulled to create a piece of art. My job is to interpret the mood of this concept, using the correct lighting, direction and posing for our beautiful subject. When we shoot the covers for Ceci, we are always on location in NYC, so time is very valuable to the entire team! We all love working together, and want to make the most of the time we have. Therefore, we always end up photographing 4-5 looks in one day. Tons of work, but so much fun!

I just love the way this week's cover turned out! The theme is Art Deco and I chose to use, what I call, a 'Bad Flash' technique, which is basically blasting the subject with direct flash. It's tricky and very simple all at the same time, and I love the contrast that was brought out in this image. Everything about it is great! You can see the complete feature on the Ceci Style website!

Of course, many people helped us create this image, so I would love to thank them all!

CREDITS//

Photographer: Eliesa Johnson

Assistant: Allan Zepeda

Post Processing: Liz Hardt

Hair: Danielle Nelson

Makeup: Jaclyn Accetta

Wardrobe: Angelo Lambrou

Hair Accessory: Leah C. Couture Millinery

Jewelry: Tejani Jewelry

Call Me Ishmael // A shoot for Danielle Everine

Sometimes, a shoot comes together so easily and so perfectly that you just know it is meant to happen! That's the way things went for Danielle Everine's latest photo shoot for her look book. For those of you who are not familiar with Danielle's designs, they are truly incredible. The shoot was composed of a small crew of just 4 people; Danielle, Micah, Telsche and myself. The weather was perfect, our light was even better and we were exactly in the element where Danielle's inspiration was drawn from - water.

It's really easy to get lost in Danielle's designs and hearing her speak about her work is one of the most inspiring accounts you will ever hear! In the spreads below, Danielle describes in her own words, what she hoped to achieve when designing this collection.  Special thank you to Micah Savage for all of the gorgeous hair and to Telsche for being our most beautiful of natural models!

 

 

 

 

One Frame //

I've been a bit absent on this blog for a while, that's about to change!

Here's an image that I photographed for Metro Magazine back before the holidays! I absolutely love the drama of this image, sometimes there's nothing better than simplifying things and opening up a door for some natural light to shine in!