I want to take a moment and introduce you all to The Restaurant Project.
It is an idea that struck me a couple of years ago (and frankly an idea that wouldn't go away). I actually tried to push it away, but the idea was persistent; it challenged me and so I listened. For the last year and a half, I have been working to develop the structure, concept and creativity behind this business and I am so happy I did.
I started The Restaurant Project because I believe it is time for a shift. Imagery, video and self marketing have never been more important. Many people are doing parts of what we do, but we want joining The Restaurant Project to be different. Essentially, I am asking restauranteurs to rethink the way that they have ever spent their marketing dollars before. A bold statement? Yes, but someone has to make it. I think it is time for restaurants to invest in themselves. So what's included in the investment? So many beautiful things.
"So, you like take food photos and video for social media, right?" -- Wrong.
Let's break it down:
The Restaurant Project offers an easy, one button solution for restaurants to tell their stories. Through Photography, Videography and Strategy, we provide a steady stream of gorgeous content and then empower you to use this content in a big way.
First, our clients will own full licensing rights to all of the photo and video work we create for them. Did you get that? Unlimited licensing rights. We want our clients to be able to use their content freely - for websites, social, press opportunities and beyond. We offer Monthly + Quarterly subscription services to keep your work fresh! When it comes to photographers, we have the best (award-winning in fact).
Secondly, we want to educate and empower our clients. You have all of this beautiful content, so let's talk about how to use it best. I teamed up with Annie D'Souza to be our strategist and I can't begin to tell you how damn perfect she is. Annie is a leader. She is experienced and has an approach to building communities and connecting with people that is inspiring. Do you feel a little overwhelmed with exactly how to use Instagram these days? Great, we can help you with that. Does your PR team want to develop a more helpful strategy for your marketing plan? We've got you.
Lastly, we want to look towards the future. Video is proving to drive action and putting video on your website alone increases conversion by 80%. Eighty Percent. That's huge. Lauren Schneck is leading video for The Restaurant Project and she is amazing. Her background in reality tv lends a very authentic, yet refined approach to video that translates perfectly to food and the kitchen.