I'm super pumped that our first round of leave-behinds have arrived!! We are currently stuffing the envelopes, printing out our address labels - this production is in full swing!
For those of you who do not know, a leave behind is a little sample of our work that is sent out to potential clients, usually in postcard form. It's best to keep these as simple possible, so when they arrive in the mail, my potential-client can clearly understand who I am, what my style is like and (hopefully) keep the card around for future hire!
A couple of tips to keep in mind, when designing a Leave Behind:
1) Keep it Simple - don't waste anyone's time by being too gimmick-y
2) Think about your mailing presentation - We will be sending all of our cards out in clear mailers, so people simply have to look at them. And I'm not going to lie, they look killer in their envelope.
3) Brand yourself accordingly - It's super important for my future clients to get to know ME, just as much as my work. Therefore, all of our cards will have my face on them, as well as the work!
We're about to begin pounding the pavement over here and I feel like SO much of our work this last year has been gearing up for this moment! I'm so excited to get my work in front of new people and get feedback...the good and the bad! This is one exciting journey!