AdFed Award Winner!!

Well, I have some exciting news!

For the first time ever, I entered the AdFed Awards - and I WON!!!

AdFed MN is a non-profit professional trade association serving the local advertising community including agencies, advertisers, suppliers and students. Each year, they host a big awards show, that is basically the Academy Awards of the local ad world! Advertisers, Agencies, Designers, and Photographers from all around submit work in several different categories. These categories  range from everything from Guerrilla Marketing Campaigns to Billboard ads!

I entered in two of the Photography categories this year and here is how I placed:

Photography - Self Promotion - Campaign

Title: The Modern Day Man

Award: SILVER!!!

Photography - Editorial - Campaign

Title: Fine Lines

Award: Merit

I am BEYOND thrilled that The Modern Day Man shoot took the Silver honor!! This was a test shoot for my portfolio and to be honest - I didn't expect to place at all! I was more entering this competition for the experience and exposure to just be critiqued and judged, so I am SO excited about actually winning! I also love that this was something that I dreamed up and worked with an amazing team to create - and that it is good enough to be award winning! Unfortunately, I wasn't able to make the awards show, so I'm don't fully understand what this winning thing means, but I do know that my work gets published in a book that is distributed among the Advertising community!

I've posted images from both shoots below - enjoy!

The Fine Lines Shoot for Metro Magazine also received a Merit award in the Editorial Campaign Category!

Moto Test Shoot // Pre Shoot!

Tomorrow marks yet another test shoot for my commercial portfolio! I've had much critique about the new site over the last few months and the #1 word of advice was to test shoot just a little more before starting to send out my books to the big boys! I absolutely love to test, simply because it brings me back to playing. When I test, it's only for me. When I test, I get to collaborate with the people I love to work with the most! When I test, I have the opportunity to shoot...and be able to show the world...exactly what I would love to photograph for future work! There are no limits, no boundaries and no one to answer to! The possibilities are endless with test shoots!

I wanted to take a minute to show you all how much effort we put into these! For the first time ever, I am working with a producer, Chelsey Paul! This has been THE most fabulous experience. I am trying to pull this together during the busiest time of the year, so her help is beyond necessary! Photographers: working with a producer will change your life! Maybe you don't have the time or money to find/hire someone? Shit, find a friend to fill that role! Chelsey has been coordinating the models, location, clothes, food, and literally all communication with the crew! I've learned from working with her that my job is really to focus on being the photographer. I love being a part of the creative process, but to have another person who understands the concept and just helps me carry out all of the final details has been an amazing experience!

Below you will also see an example of our creative brief! When you are working with so many people...stylists, models, agents,'s important that you keep them all in the loop! Part of our re-brand for ELIESA was to create a solid set of these sheets, so all of our shoots from here on out can be super well as look cool! Creative briefs can be as simple or elaborate as you would like, just as long as all of the imperative information is in there!

Here are some stellar iphone images showing how we compile looks together! We documented each look and wrote a final document, noting each and every little piece that is used in each look! Why? This will help us move swiftly between changes and also keep us super organized! We are always super lucky to work with amazing boutiques around town and we want to make sure and keep their attire in tip-top shape!!

After all of this planning, the last thing I needed to focus on was lighting! Now, again, this is a test shoot, so I have the opportunity to play with new equipment, concepts, etc! As most of you know, I am one of the most non-technical photographers in the world! My brain knows what I want and how to create it, but do I know what the exact piece of equipment is called? Not so much....luckily, we have the AMAZING Raul of Flashlight Photo Rental close by! I discovered flashlight last year and I am thrilled to have such a wonderful service in our community! I stopped by Flashlight today and Raul already had brainstormed on what equipment I needed to pull off my concept, helped explain it to me annnnnd, we even did a little test to make sure it will give the effect I'm looking for! I can not tell you enough how utterly important it is to surround yourself with the best people in your industry! The refreshing thing about the Flashlight team is that they are truly here for photographers and they want nothing more than to see our industry thrive!

Award Winning!!! Hell Yeah!

As I briefly stated in my previous blog post, I was super excited to find out that one of my prints had won in the 16x20 Print Competition in Las Vegas! I was incredibly excited, but then today I got the official results of all of my prints that were entered - and SURPRISE!!! Not one, but TWO of my prints were big winners! The two famous images are below and come from the fabulous Fine Lines shoot and the lovely Siegfried Wedding! Entering images in competitions is so much fun - and I also believe it is essential. It is most definitely a way to put yourself out there, and continually hold yourself accountable to creating solid, mind-blowing work. It's also very interesting to go out of your comfort zone and have judges critique your work, which is again, an essential part of growth for any artists!

Competitions can be a pretty penny to enter, and in the end, there is no guarantee that you will win. But I also think it is an investment in yourself as an artist. Not just in the cost of printing and actually entering, but an investment to your creative health. It feels so good to win...and without taking risks....I would never be AWARD winning! (For the 2nd year in a row...don't worry, I'm brushing my shoulder off right now! ;0)

FineLines.jpg Rememberance.jpg


Reblog this post [with Zemanta]