A new campaign for 3m's Scotch blue painters tape has launched and I am super happy to be a part of this project. I worked with an extremely talented crew from zeus jones, capture film co. and lulu painting to bring some inspiration to those embarking on DIY home painting. The main goal of this project was to show how easy and approachable it is to pattern your own designs in home, while leaving the viewers with some great ideas and tips on how to technically make a project like this efficient and easy.
Capture Film Co. made some incredible videos and my job was to take some step-by-step photos to, you know, make instructions 'cool' and show the process in a way that is easy to follow. Our team spent 3 days on location actually making, painting and creating all of these patterns and we had such a great time! the 3M website is currently featuring the videos + photos as part of their 2016 pattern forecast.
I know I say this all of the time, but a major part of what I love about my job is collaborating with other creatives. This crew was just one of the best and I'm so grateful to be a part of it!