Tomorrow marks yet another test shoot for my commercial portfolio! I've had much critique about the new site over the last few months and the #1 word of advice was to test shoot just a little more before starting to send out my books to the big boys! I absolutely love to test, simply because it brings me back to playing. When I test, it's only for me. When I test, I get to collaborate with the people I love to work with the most! When I test, I have the opportunity to shoot...and be able to show the world...exactly what I would love to photograph for future work! There are no limits, no boundaries and no one to answer to! The possibilities are endless with test shoots!
I wanted to take a minute to show you all how much effort we put into these! For the first time ever, I am working with a producer, Chelsey Paul! This has been THE most fabulous experience. I am trying to pull this together during the busiest time of the year, so her help is beyond necessary! Photographers: working with a producer will change your life! Maybe you don't have the time or money to find/hire someone? Shit, find a friend to fill that role! Chelsey has been coordinating the models, location, clothes, food, and literally all communication with the crew! I've learned from working with her that my job is really to focus on being the photographer. I love being a part of the creative process, but to have another person who understands the concept and just helps me carry out all of the final details has been an amazing experience!
Below you will also see an example of our creative brief! When you are working with so many people...stylists, models, agents, random-people-with-sweet-cars...it's important that you keep them all in the loop! Part of our re-brand for ELIESA was to create a solid set of these sheets, so all of our shoots from here on out can be super organized...as well as look cool! Creative briefs can be as simple or elaborate as you would like, just as long as all of the imperative information is in there!
Here are some stellar iphone images showing how we compile looks together! We documented each look and wrote a final document, noting each and every little piece that is used in each look! Why? This will help us move swiftly between changes and also keep us super organized! We are always super lucky to work with amazing boutiques around town and we want to make sure and keep their attire in tip-top shape!!
After all of this planning, the last thing I needed to focus on was lighting! Now, again, this is a test shoot, so I have the opportunity to play with new equipment, concepts, etc! As most of you know, I am one of the most non-technical photographers in the world! My brain knows what I want and how to create it, but do I know what the exact piece of equipment is called? Not so much....luckily, we have the AMAZING Raul of Flashlight Photo Rental close by! I discovered flashlight last year and I am thrilled to have such a wonderful service in our community! I stopped by Flashlight today and Raul already had brainstormed on what equipment I needed to pull off my concept, helped explain it to me annnnnd, we even did a little test to make sure it will give the effect I'm looking for! I can not tell you enough how utterly important it is to surround yourself with the best people in your industry! The refreshing thing about the Flashlight team is that they are truly here for photographers and they want nothing more than to see our industry thrive!